How Do I Price My Home?

Posted on

Jun 09, 2020

If youre like many of the downsizing folks I work with each year, youve been in your home for 20 or more years. It may be the first home you ever owned, or a dream home you saved for and built. Regardless, you know the day is coming when youll list your home but you wonder how to value the home.
The first question I hear is Do we need an appraisal?. Generally, the answer is no, you dont. For the hundreds of homes Ive listed, I can only recall two instances where Ive suggested an appraisal both were very unique homes. Additionally, some Sellers think having an appraisal now will save a step for the buyer later. It doesnt. Any Buyer who is borrowing money to purchase your home will be required by their Lender to get a new appraisal ordered by the Lender.
So how is value established? Most typically, it is through the work of a Realtor. A Realtor will perform (at no cost) a comparative market analysis (CMA). A good CMA will look at homes of similar size, style, condition and location as your home. The CMA will typically look at sales from the past 6 months and select 3-5 sales that most closely match your home. This allows you to set a standard for the historic interest/response to a home like yours. The CMA also should include 3-5 homes currently on the market that closely match your home. This allows you to understand how the market is trendingup, down, flat.
It sounds like its simple and straight forward. It can be, butnot all homes are the same. Some Sellers choose to sell as-is and finding comps for a home that might be dated requires a finer approach from an experienced Realtor. Other homes, as mentioned earlier, are unique in style, amenities or floor plan. An experienced Realtor should be able to talk you through how the specific points of your home affect not just its value but also the marketing impression your home will make with Buyers.
A gentle word of warning: many Sellers particularly for those who have lived in their home a long time attach value to their home based on sentiment. Its not uncommon for those warm, familiar thoughts and attributes to cloud your ability to hear a Realtor suggest your home value is X.
If you can clear your mind and listen to the suggestions of your Realtor that is a great first step.
With an open heart and mind, and the thorough research done by an experienced Realtor, youll be right on target to get that home SOLD!
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This article was written by Mike Julian. He is an agent with Realty One Group Unlimited and is a Director of theCertain SaleRetirementLiving Program.

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