Marketing….what exactly is it? When does it begin and where does it end?
This session is designed to walk the participants through the components of marketing, many of the tools of marketing, some of the best practices and some of the most-often made mistakes.
At the conclusion, attendees will be able to explain marketing styles and philosophy, describe the best tools used by the most successful companies and demonstrate how to effectively use them.
The session will cover where to find marketing data, how to use it to form strategic marketing plans, creating an effective and efficient competitive analysis, developing targeted sales and advertising plans and social media.
|Book / Edition||
Pennsylvania - South Central PA