Growth of the Senior Marketplace:
In this time of economic uncertainty, the senior marketplace offers one of the only viable business opportunities that can guarantee expansive growth for the next 40 years. Adults 50+ represent 76 million people, 28% of the total U.S. population and 37% of the 18 & older population. Demographic trends associated with the aging of the baby boomer population, plus gains in longevity, will grow the 50+ market to over 106 million by 2015 when they will account for 45% of the adult population.1 The 50+ population controls 77% of all financial assets in the U.S., and accounts for approximately 40% of consumer demand. In the areas of finance, this group represents 40 million credit card users, owning almost 50% of all credit cards in the U.S., with over 50% of discretionary spending power (2.5 times the average per capita) and with 80% of their personal wealth in financial institutions.
Growth of the Seniors Blue Book:
The Seniors Blue Book provides an ongoing venue of exposure for clients to promote their goods and services to this affluent, health oriented audience. Unlike a magazine or newspaper which is thrown away after a few days at best, The Seniors Blue Book becomes a daily phone book and reference guide for its user. The guide earns the trust of its readers by providing accurate, relevant content that a reader turns back to time and time again. This trust is expressed in the guide’s pass-along rate which averages 2.7 per edition3 which is exceptionally high for a free publication.
The combination of readership trust and elongated exposure culminates in an advertiser renewal rate that exceeds 80%. By building on the recurring revenue of each edition growth of 20% annually is not only obtainable but expected. The Seniors Blue Book provides its owner/operator a unique opportunity to tap into this demographic surge financially while at the same time providing a resource that is truly valued and cherished by the community it serves.
1 US Census Bureau
2 Selling to Seniors Monthly Report on Marketing, Jan. 1999
3 Seniors Blue Book Readers Survey 2004