Initial & Ongoing Investment

Initial start-up fees for the Seniors Blue Book are defined by the 65+ population (2014 Estimated Census) within one or many counties. We collaborate with you to define the most desirable counties to cover within a certain region. After the initial investment the Seniors Blue Book collects a royalty fee of 6% of gross annual sales.

The total investment necessary to begin operation of a Seniors Blue Book Franchise is between $40,600 and $109,400. This includes between $30,000 to $80,000 that must be paid to the franchisor or affiliate. The total initial investment includes the printing and graphics expenses associated with the prototype edition for pre-sales and the actual published 1st edition. Do note the revenue created from sales in the 1st edition are not included here and much of the initial investment can be recooped withing the 1st sales campaign.

65+ Population:
10,000 – 25,000 = $30,000
25,000 – 50,000 = $40,000
50,000 – 100,000 = $50,000
100,000 – 150,000 = $60,000
150,000 – 200,000 = $70,000
200,000 – 250,000 = $80,000

Starts up costs are exceptionally low; only one owner/operator in a home-based office is needed to get started. The owner is responsible for all aspects of the guide, including: sales, production, distribution and billing. Ongoing support is available to guide you through the process, but ultimately the degree of success and profitability is up to each local owner. Most expenses are production related and only slightly increase as the size of the guide and distribution grows. Therefore, excluding salary, the gross profit margin for an established guide is considerably more than 50% and increases dramatically as sales increase.

Some of our existing local owners have expanded and opened additional guides in neighboring markets. This increases their revenue with little initial operating expense.