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In this time of economic uncertainty, the senior marketplace offers one of the only viable business opportunities that can guarantee expansive growth for the next 40 years. Adults 50+ represent 76 million people, 28% of the total U.S. population and 37% of the 18 & older population. Demographic trends associated with the aging of the baby boomer population, plus gains in longevity, will grow the 50+ market to over 106 million by 2015 when they will account for 45% of the adult population.1 The 50+ population controls 77% of all financial assets in the U.S., and accounts for approximately 40% of consumer demand. In the areas of finance, this group represents 40 million credit card users, owning almost 50% of all credit cards in the U.S., with over 50% of discretionary spending power (2.5 times the average per capita) and with 80% of their personal wealth in financial institutions.
The Seniors Blue Book provides an ongoing venue of exposure for clients to promote their goods and services to this affluent, health oriented audience. Unlike a magazine or newspaper which is thrown away after a few days at best, The Seniors Blue Book becomes a daily phone book and reference guide for its user. The guide earns the trust of its readers by providing accurate, relevant content that a reader turns back to time and time again. This trust is expressed in the guide’s pass-along rate which averages 2.7 per edition3 which is exceptionally high for a free publication.The combination of readership trust and elongated exposure culminates in an advertiser renewal rate that exceeds 80%. By building on the recurring revenue of each edition growth of 20% annually is not only obtainable but expected. The Seniors Blue Book provides its owner/operator a unique opportunity to tap into this demographic surge financially while at the same time providing a resource that is truly valued and cherished by the community it serves.