Leasing/Marketing Specialists

Solana Lakewood

11001 W 15TH PLACE, Lakewood, Colorado, 80215

Full Time

About Leasing/Marketing Specialists


Partner with property leaders and community managers to implement creative marketing and advertising strategies that adhere to budgeted guidelines (including using internet advertising providers, social media, print advertising, referrals, outreach marketing, SEO, organic placement and other tactics) and appropriately select marketing techniques that fit the propertys resident profile and market conditions.

Provide additional and in-depth marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely reviewing and evaluating results to make further adjustments specific to each property.

Provide Online Presence training to communities and other community leaders as needed.

Oversee AMC social media accounts and post material on a regular basis, including new takeovers and creative social media content.

Review, refine, and standardize the marketing message across all platforms.

Work directly with reputation management companies to ensure they are in in compliance with AMC standards and guidelines.

Conduct Web shops & phone shops of communities on an as needed basis.

Identify and meet with advertising and marketing vendors, review proposed service contracts for preferred and favorable rates, recommend service providers, and monitor and manage advertising suppliers for product and customer service quality as needed.

Assist with signage, logo, and rebranding as needed. Responsibilities may include working with design and production vendors on design, production, and final installation.

Monitor markets for trends, forecasts, job growth, and other economic conditions which may impact occupancy and leasing effectiveness within the portfolio; recommend changes and response strategies to offset market downturns or opportunities, and provide feedback and recommendations to property management on improving struggling asset performance and maximizing revenue generation on performing assets.

Create resident events/marketing ideas/team building for the President to send out to all sites each month.

Complete Monthly/Weekly in-depth Corporate Marketing and Social Media Reports.

Complete various other duties as assigned or as necessary.


Ensures consistency and cohesiveness across company websites and social media pages

Effectively provides feedback to properties and management on how to improve marketing performance

Provides complete and accurate reports in a timely manner



1- 2 years of experience managing content and social media networks (Facebook, Instagram, etc.)

Proven experience developing marketing plans and campaigns

Previous experience effectively conveying information and relaying ideas to others


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, speaking, dexterity, hearing and sight are essential functions. The employee is required to stand, walk, sit, climb stairs and ladders, reach with hands and arms, balance, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds for administrative duties, and up to or over 50 pounds for maintenance, grounds, and/or housekeeping duties.

COMPETENCIES (Knowledge, Skills & Abilities):

Proven skills in the use of the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such as e-mail, Instagram, Facebook, YouTube, etc.

Knowledge of sales and marketing principles

Proficiency in the Microsoft Suite

Must be self-motivated, with attention to detail

A positive attitude and an ability to communicate and work well with others

Ability to read and write English

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